4Frnt launched skyward with a profile of their company in Snowbirds Aerial tram for Freeskier Magazine. They set out to establish a proto-typing facility in WA state under the supervision of Bob and Steve. 4Frnt gained control over the development of new, cutting edge skis all the while embraced the routine of being an Independent Ski Company veteran. They learned from the world what was wanted, and 4Frnt gave it to them. They succeeded in all categories to grow sales, moved even more units into foreign lands and landed top tier supply. They abandoned their Italian binding design for something sweeter with the Austrians. Elan came up with the cash to revamp their finishing line so all the skis now set sail from Slovenia. 4Frnt now offers a men's and women's all mountain ski under their "Identity Series," which has been warmly accepted. 4Frnt received news from Powder Magazine that Eric Hjorleifson won "Full Throttle" and Joe witnessed Matt Hayward take the World Cup overall championship in Italy, aside Bode Miller. They complimented their teams design innovation with round tables for the first time during a Team Week, hosted by Camp of Champions in Whistler. Then expanded even further into bringing on Finnish park skier phenom Kalle Leinonen and North American Open Superpipe champ Keltie Hansen.
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