BURTON
THE INDUSTRY LEADER
Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its grassroots efforts to get the sport accepted at resorts and its team of top snowboarders. Burton dominates the snowboard industry worldwide with global headquarters in Burlington, Vermont and international offices in Innsbruck, Austria and Tokyo, Japan.
WORLD’S TOP PRO RIDERS
Burton supports a team of many of the world’s best snowboarders. From halfpipe competitions and slopestyle contests to snowboard video parts and backcountry descents in Alaska, Burton’s team dominates all aspects of snowboarding. Burton sponsors riders who are in the earliest days of their careers to the best pros in the world like Shaun White, Nicolas Müller, Hannah Teter and Kelly Clark.
RIDER-DRIVEN PRODUCT DEVELOPMENT PROCESS
Riders are involved in each step of the product development process at Burton. Pro riders give product managers feedback on everything from the ride and flex of a board to the color of bootlaces and the texture of jacket linings.
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