Each year Icebreaker procures the best merino wool in the world, directly from the best growers in the world, up high in the very pure Southern Alps of New Zealand. If the fibre didn't work, the animals would die every time it snowed. But it does, and they don't.
From there Icebreaker's hand-picked pure merino goes in search of the best technology, ethical manufacturing, and environmentally sound practices before it completes its transformation into an Icebreaker garment.
And then, maybe you saw it and discovered it for yourself. Will you do something extraordinary in yours? We believe in dreams, and in the human spirit.