"Sturgis ain't the Alps and the Alps ain't Sturgis
Sure, there is a lot that separates the two but having one or the other tells you about the person, who they are, what they’re about and whether you should pass them, stay clear or ride with them. K2 skis, like choppers, come in all shapes and sizes and our ‘08-09 line up is a full throttle collection of all-mountain skis designed with you in mind. K2 skis are also fully fabricated by hand using the same state-of- the-art technologies as world famous chop shops. Both require a team of creative and dedicated people to get them built and most importantly you gotta love the rush of cold air in your face and be a little crazy to do either."
- K2 Skis