Never Summer's reputation of quality and durability began in the early years of snowboarding. Designing and building snowboards since 1983 has given Never Summer years of experience in testing and perfecting their snowboard designs and construction methods. They continue to work very closely with the world's leading raw materials manufacturers and engineers to make sure every Never Summer snowboard is the most durable, high performance board on the planet. Each snowboard is carefully handcrafted in their Denver, CO factory to precision tolerances. As a result, only the world's best snowboard shops proudly sell Never Summer products. Focusing less on excessive promotion and hype, and more on using the highest quality materials, craftsmanship and customer service has made Never Summer the world's premier independent snowboard company.