About Yes Snowboards
DCP, Romain, JP and Tadashi are about as eclectic a group of characters as you’re going to find. Their personalities are as unique as their accents, their hair, and their riding. But however different they are, they share a common passion and belief system: the search for undiscovered zones, scoring epic snow conditions, finding empty waves, re-uniting with old friends, making new ones—the path they’re on is constant and unchanging. The brand was conceived and launched as an extension of this. It began from this shared passion and an unshakable trust in one another. (All the things a business coach would warn against.) But this was not the beginning of a cautionary tale; it was the beginning of a movement.