Airblaster was founded 15 years ago in a basement in Portland, Oregon, USA.
Co-founder and pro snowboarder Travis Parker was shredding the earth flipping out. He invested some startup money and flew the flag while filming for and co-creating the iconic Robot Food films. Meanwhile co-founders Jesse Grandkoski and Paul Miller added the blood, sweat, tears, and personal debt needed to get the Airblaster machine up and flying, albeit dangerously and just above the treetops. Our pilots struggled through turbulence and tailwinds to gain elevation and—in what might be described as a miracle—we’re still airborne! Currently on track for its 16th circumnavigation of the sun, Airblaster remains 100% human powered, operated by a team of talented, hard working, and outrageously hilarious employees that keep the jet engines firing and the ship moving forward.
It was during this time of outlaw expression and freestyle progression that the soul of snowboarding was shaped forever. Originally, leashes were nonfunctional tools used by resort management in attempt to regulate, repress, and control young snowboarders just trying to Stay Wild. It didn’t work. Yet as snowboarding grew quickly from its infancy into an industry, marketing and natural cycles lead to a paradigm in which “cool” became “too cool”… and “have fun” became “get sponsored”.
In the early 2000’s, instead of a smile and a high five from a fellow snowboarder, you could safely expect a shrug and a hard look. Black was the new black, and fun and freedom were on the back burner.
Enter Airblaster, named after a fart move, wearing a ridiculously huge bright leash, and lead by wild front man Travis Parker.
Safe to say, things are different now, and there is no shortage of Wild to go around. Fun, Friends and Freedom are back on the front burner, rolling at a steady boil.
While maintaining a deep commitment to our original spirit, Airblaster is deadly serious about making innovative quality gear that protects you from the elements, and supports you in your daily quest to Stay Wild! From casual Street Layer, to highly functional Ninja Suits and Outerwear we have crafted a line of Original Fun Product that fits well and keeps the FUN in function.