Atomic Hawx Prime 100 Ski Boots - Men's: Part of the world’s best-selling ski boot family, the Atomic Hawx Prime 100 delivers a fully personal fit, total comfort and unrivalled all-mountain performance. With its moderate flex it’s your ideal custom ski boot if you’re an advanced piste skier: combined with the legendary Hawx medium fit, our unique Memory Fit technology offers a completely personalized shell, cuff and liner in minutes. Revolutionary Sole Flex on the sole of the boot enhances balance, underfoot feel and control. The new Memory Fit 3D Silver liner with pre-shaped ankles provides an even better first fit. 3M™ Thinsulate™ Insulation keeps your foot warm in all conditions, while its light build and optional WTR Grip Pads make walking easier than ever.