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Fits Ski Socks
Fits Sock Co. Collective Story
The Story Behind FITS Socks Why FITS?
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Accessories - Socks
Men's (1)

The Story Behind FITS Socks

The Story Behind FITS Socks

How the best fitting socks on the planet came to be - as told by FITS founder, Robert Yoe.

Why FITS?

FITS® = TRUE AMERICANA

FITS® is a premium sock brand resulting from the collaboration of third and fourth generation textile manufacturers to create the absolute best fitting sock in the marketplace as a response to an industry-wide epidemic of ill-fitting socks. Utilizing only the best raw materials available, FITS® incorporates innovative, proprietary engineering and technology to create the most comfortable, best-fitting sock in the world. The result: a product line that embodies the crucial connection between fit and performance.

FITS® is driven to create value for both their retail partners and consumers by delivering a superior product at a fair price that enhances personal experiences in the outdoors, at the office, or simply relaxing with friends and family.

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