Yes. Snowboards Brand Story
"LESS BUT BETTER" - Dieterrams
The evolution of YES. has been shaped by many things.
By our product, our riders, our customers and our fans. And it should be mentioned, with no shortage of thanks, that some of our biggest fans have been those that took a risk on year one. The shops, reps and distributers that went out on a limb and took a chance on a few punk-ass pros launching a new brand, have stumbled, grown, and evolved along with us.
It’s hard to imagine where we’d be...or even if we’d be, without them.
These people have grown to expect a lot from us, and without hesitation, we put that same pressure of high expectations on ourselves. To remain true to why we started and ignore the noise around us has become a bit of a mantra around here. So for 018 we’ve again applied what we’ve learnt in the past to push the needle forward in our own unique way. Expanding the line only where we felt we could add value to a riders experience, trimming the fat and improving on models that were itching for a makeover.
Each year we’ve looked at where we’re at and have had reason to smile at the progress we made. But just like taking it all in at the top of a line before dropping in: we’re happy to be where we’re at and stoked at where we’re going...
Just like it says. This material is formed by extrusion. It’s softer than our other two bases, which isn’t necessarily a bad thing. At the speeds many of us ride, this material is actually quicker (gets up to speed faster) than sintered when waxed correctly. You may have your own proof of this when you’re smoking by someone with a dried out “high-end”
base. It also retains wax better because it’s more porous and is easy to fix with a P-Tex stick if you get scratches in it.
This is the term we use, and is the grey zone many companies play in. We call it Sintered Spec because both its hardness and chemical properties, and its on-snow performance , a re very close to true sintered - but it is formed
using the extrusion process. How? – The raw material is actually pre-consumer recycled (meaning it never left the factory) sintered base material. So while the heating and extrusion process has softened it slightly, i t ’s still much harder than true Extruded.
Just like it says. Pellets or course powder are pressed until they form a solid. There are several suppliers for our entire industry and each have different codes for them depending on the colour and transparency. These codes can make it seem like you’re getting many different kinds and grades of sintered but they’re all pretty much the same as far as you and I will ever tell. True Sintered is harder and more expensive than extruded and it can be faster for those that ride aggressively fast. But to do that, it needs to be waxed and prepared for local conditions.
Our baseline core for tip to tail woodcore snowboard construction. Strikes a predictable balance between durability, consistent flex and light weight.
Poplar + Bamboo
Creating a lighter, more responsive core than the Full Poplar. The Poplar + Bamboo uses the same durable core, lightens it up by replacing 30% of the Poplar with Paulownia and then inserts two bamboo stringers down the full length for added pop and response.
Designed specifically for the 420 and 20/20. The weightless core strikes a critical balance between lightweight and strength. Using a lower density species of Poplar in areas that are not as structural and Paulownia in the areas that are, we’re able to shave precious weight off our beloved 420 and now the 20/20. This helps a board not only float, but “feel” floaty.
The Optimistic begins with the same Poplar and Bamboo core featured on the Standard and TDF. We then mill two custom programmed channels about 30mm in from the edge, running parallel to the sidecut. Inserted into these channels are pre-bent bamboo stringers wrapped in carbon. The end result is a highly responsive core that precisely matches and compliments the outline of each board. From intuitive turn initiation, solid edge hold and explosive release, the PowerDrive core is constantly active.